Lenovo from Chinese manufacturer and NEC from Japan have decided to work together and set up a joint venture for their main focus on the Japanese market. They’re hoping to be the largest group in Japan, which means they’re going to be the largest three in the world. Through their collaboration, they’re hoping to combine all their strength and specialty together, in the R&D sales and marketing, resources, distribution, and promotion. This collaboration seems to be in favor for Lenovo since NEC has already been the biggest company in Japan. Through this collaboration, not only Lenovo gets to have better promotion but it also has controlling ability with 51% share. Their products together will be known a Lenovo NEC Holding BV. Although it will be registered in Netherlands, the headquarters is till in Tokyo. The company doesn’t want to focus in computer market only, since they’ve also been thinking about developing smartphone lines.

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