In the wake of BlackBerry’s mid-October blackout of service that lasted several days, the company that makes the devices, RIM, has their work cut out for them over the next several months. But it’s not just repairing the public relations damage caused by their network catastrophe; BlackBerry has to prove its right to exist as the premier mobile device of business people. The security strength selling point of the BlackBerry is being undermined by hosted PBX alternatives for communication. The security itself, once state-of-the-art, is facing competition in the form of recent Motorola creations – the new RAZR featuring government-grade encryption sits at the top of the list. Add the difficulties in securing such popularly used offerings such as social media apps and VoIP services, and the BlackBerry brand is certain to be in need of a rinsing.

Another issue getting in BlackBerry’s way is the growing existence of a smartphone operating system dichotomy: Android and iOS are here to stay and are only growing in popularity by the day. Apps are what are driving the smartphone industry, and app developers are going to see less and less of an incentive to create a BlackBerry-capable version of their product in addition to two separately-written incarnations for Android and the iPhone as well. The profitability from the two dominating mobile app markets will be enough for these developers. Only those providing no-nonsense/strictly business apps are going to see a reason to create one for the BlackBerry market. This breed of app developer is indeed a rare one.

Virtually unable to stretch out into the rest of the smartphone market due to the nature of their design, BlackBerry devices are going to have to find a way to remain relevant in the business community. This will be an enormous challenge, as companies are going to be less and less willing to make the costly investment in BlackBerry devices for employees when cheaper and more popular Android-powered phone plans exist with just-as-strong of security features. For instance, the highly-anticipated Samsung Galaxy Nexus is going to include the ability to facially recognize the user through the front-facing camera. It’s revolutionary security measures such as this that BlackBerry must continue to become noted for, or else the product line is certainly doomed to become another installation in the Museum of Defunct Technology.

BlackBerry has carried an image of professionalism and utilitarianism ever since its launch over a decade ago as a pocket-sized portal to email. But in an era when businesses are doing everything they can to cut costs while maintaining gains, cheaper alternatives with equal encryption measures are sure to sit at the top of the list of options for these enterprises. Either BlackBerry will have to take steps to continue to be the the business sector provider of no-nonsense communications, or completely revamp its entire strategy from the bottom up. Considering the product line has stayed consistent in nature for as long as it has, expect RIM to remain devoted to business-minded consumers when it comes to bettering their BlackBerry devices.

Another Gadgets News:

• Download SimpleNotes App for Android
SimpleNotes is useful and simple app for your Android device for making notes, export, import and share notes with other apps such as facebook, sms +++, twitter, email. SimpleNotes can edit txt-files directly, or import them to the database. SimpleNotes Features: - Make notes - Export/import .txt - Share with other apps (e-mail, facebook..) - Lock the app with a
• Nimbuzz 2.0.1 for Android now Available
Nimbuzz has just updated its Nimbuzz for Android app to version 2.0.1. The new version packs brand new features includes: * Invisible status for IM accounts * Updated contact list view * Sort contacts by status * 20% to 40% less battery consumption while running in the background You can Download Nimbuzz 2.0.1 for Android from the Android Market or directly
• MSI CX623 15.6-inch Notebook Unveiled
MSI has  announced the CX623, a 15.6-inch Classic series laptop that is powered by an Intel 32nm processor and makes use of Nvidia’s only DirectX 10.1-supporting GeForce 310M 1GB discrete graphics card (GPU switching is on for a longer battery life). the MSI CX623 weights just under 2.5kg, has a chiclet keyboard, a color film print
• Xbox 360 4GB Console with Kinect: Classic gaming Console for Gaming Aficionados
The Xbox 360 4 GB console with Kinect was designed with basic intention of bringing entertainment and games to life in inspiring new ways. There is no control required when gaming. Using the console is a breeze and instant fun. The Kinect game gets every player laughing, cheering and moving.  You see the ball and
• Download Magic Gem iPhone Game for Free
Good news for you, For limited time an iPhone game called Magic Gem is now available for free. Download it from app store, So Hurry up while its free!!